About the design of Setouchi Triennale 2022 Main Visual

Nippon Design Center, Inc.
President Kenya HARA



In making this poster, I cast two spells on the elderly people of the island.
The first was sunglasses. I asked them to wear flashy and unusual black sunglasses.
I just wanted to take bright pictures. The second was photography.
The photographer, Yoshihiko Ueda, captured the splendor of old people alive.
The 2022 poster will send out a very bright message to the world from Japan, a nation of the elderly, and connect people with art.



原 研哉｜Kenya HARA
Designer. Born in 1958, he is known for his art direction of MUJI, Tsutaya, GINZA SIX, and other projects. In 2019, he launched the website "Teikuhiko" and is attempting a new approach to the field of tourism with the theme of high-resolution travel. President of Nippon Design Center. Professor at Musashino Art University.


September 29 Wed., 2021, a presentation of the main visuals to be used for the Setouchi Triennale 2022 posters was held at Sunport Hall Takamatsu.
In consideration of the situation of COVID-19 at the venue was limited to the media, and the presentation was broadcasted online to the general public. The presentation was streamed online to the general public and it can be viewed on the official Youtube site(Only in Japanese) as below.

https://www.youtube.com/watch?v=VWtlevi9zWY&t=594s